The greatest ability in business is to get along with others and to influence their actions
Leading the debate...
A better way of selling...
Customer & Prospect Research
Without research it is impossible to innovate and without innovation we lose our power to influence the thoughts and actions of others.
Our insight programmes use a combination of focus groups, online qualitative and quantitative surveys and one-to-one in-depth interviews, to help you make the right decisions for your business, customers and employees.
Marketing Strategy & Planning
However well-crafted the strategy, no matter how sensible it sounds or what it costs to produce, it means nothing without results.
Our role is to help you develop a brand positioning, personality and tone of voice which can be clearly understood by your employees and used to influence the short term buying behaviour and long term loyalty of your customers.
Customer, Prospect & Employee Communications
The key to successful communications is the ability to say the right thing, to the right person, at the right time.
Our creative communications team work with you to create engaging, cross-platform communications, tapping into your audience’s needs, fears and aspirations and influencing their immediate actions and long term loyalties.
Responsive Websites, SEO & PPC
The basic rules for communicating online aren’t actually that different to any other medium, just be engaging, relevant and when the circumstances call for it, fun!
Our digital experts build cross-media frameworks, designed to work effortlessly across all major platforms, presenting your brand, product or service in a way that doesn’t just look good but one that achieves your relationship and revenue objectives.
Customer Relationship Management
A good CRM system will mould itself around the best of your current working practices and show you better ways of doing the things you currently find difficult.
As independent consultants and implementers, we can work with you to define the needs of your internal stakeholders and then identify, configure, install and manage the right system for your business.
Here are three little things that sum up what we’re all about:
Are your customers businesses or consumers? We’d say neither, they are simply people. After all, it’s people that make decisions, sign cheques, use products or choose suppliers. Our approach is to focus on the individual and to understand how they think and make decisions. And, by helping you influence these decisions, create a more successful, sustainable business.
Productive business relationships are built on trust, respect and communication lines which are always open. We’ll never ask you to deal with junior account managers who know little about your company or your project goals. Instead, you will deal directly with senior marketing professionals who are committed to quality, consistency and service excellence.
It’s good to be clever and it’s always great to run a fun campaign, but what really gets us motivated is making a measurable difference to your business. Our role is to work with you in defining, executing and measuring each component of a cohesive marketing strategy, making the most of available resources, budgets and opportunities.
The key to successful communications is simply to say the right thing, to the right person, at the right time.
There are sharp brands and blunt brands. Sharp brands are relevant, important and engaging. They matter. Blunt ones don’t.
Whatever the platform, creating the right user experience depends on a clarity of vision and close attention to every detail.
To find out how we can help you generate more revenue, increase customer loyalty and be more influential within your marketplace, just get in touch